Today we are inspired by a Chinese proverb:
"Tell me, and I'll forget. Show me, and I may remember. Involve me, and I'll understand."
The great thing about using video for your business marketing is that it provides the opportunity to 'show' your audience what have to offer. But to really get your audience behind your product, services or company values and become effective referrals for you, you need to get them involved.
More than telling your audience what you offer, we show your audience why. We make videos that involve your audience by creating an emotional connection. Whether it's a laugh, a cry, a really good question to ponder, or an inspiring action - believe it or not you are involving your audience. You are helping people understand what your company values are. But, there's still more that you can do...
By running a social media campaign, a contest, and/or a community event you can really leverage your audience response to your video.
Studies show that a twitter or Facebook post that is in the form of a question has a much higher response rate. If you're not convinced, try it. Ask your fans something and see the results. People want to give opinions, and want to get involved. Why not give them that opportunity?
We're proud to partner with Follow Bright, comprised of amazing marketing folks that can strategically craft your next campaign that is sure to boost your exposure and provide you great response in return. Kick it off with an engaging video and then watch your return grow!