Design talent ranges from conservative corporate to contemporary design trends, offering a wide range of artistic abilities.
Strengths include producing effective visual messaging to best illustrate complex projects to the public, and directing information for the most intuitive usability.
Experience provides eight years of client consultation and art direction, and twelve years of concept development, artistic design, and product delivery.
Directed and developed interactive CD-ROMs, DVDs, video clips, kiosks, and high-end print jobs for more than one hundred individual projects.
xSeedDesign (April 2008 – Present)
-Creative director and production artist
Parsons Brinckerhoff – Company 39 | Project Visualization (May 1997 – Oct 2009)
-Served as Graphic Design Specialist (1997 – 2000)
-Served as Manager of Motion Graphics Video Department (2000 – 2009)
February 2010 – BluePhox, Boulder CO
Illustrated 12 expressive foxes to be printed on a new t-shirt line made for women. Designed logo, website, business cards and banner for the product launch in July 2010. New illustration continues for more product lines on an as-needed basis.
January 2010 – 2B Technologies, Boulder CO
Provided technical illustration and animation for an information video describing how the Ozone Monitor works. The video serves to help answer common questions from 2B’s customers. This helps minimize time spent on discussions about the science behind the product. Also provided were faceplate design graphics for 4 different product models.
December 2009 – GO3 Project, Boulder CO
Provided multiple visual concepts for the GO3 (Global Ozone Project) outreach program. Created tri-fold brochure, faceplate design, as well as a motion graphics video to help gain exposure and funding for the program. The materials have served well as the project continues to reach new schools and receive donations. The program will provide scientific data to better the health of our air quality for the future.
November 2009 - InDevR Brand and Marketing Collateral, Boulder CO
Designed corporate identity logo and developed brand standards for a new small biotech company. Provided website design, various print products, as well as a 2 motion graphics videos detailing how the Virus Counter and ampliPHOX products work.
June 2008 - Downtown Seattle Association 50th Anniversary Event Video
Designed and edited aneight minute video for the opening and closing of the 50th anniversary eventprojected on a 57 foot by 7 foot screen. Motion graphic techniqueswere used to show the city of Seattle grow from the 1950’s to the lifestyle of today. The event was a true success for the Downtown Seattle Association, a large group of key stakeholders and decision makers for the City of Seattle.
January 2008 - Access to the Region’s Core, THE Tunnel Project, Newark, NJ
Developed an initial outline with supporting visual concepts and presented it to several agencies including New Jersey Transit, The Port Authority and THE Partnership to deliver an engaging video for The Hudson Express Tunnel and Transit Project. The tunnel was to be built for commuters traveling from upstate NY and New Jersey through the Hudson River into Manhattan. After selection and 6 months of development that included 3D animation, video, and motion graphics, a high quality communications video was delivered to play via the Web, DVD, and news broadcasting.
May 2007 - Eagle River Fire Protection District Recruitment Video, ERFPD, Vail CO
Created and developed a 5 minute video targeted to young individuals interested in a career in the fire service. Services included client consultation, script development, motion graphics, and audio/ video editing. Upon delivery of the first draft, the client was so pleased that the video was finalized with very minimal changes. By establishing a more credible and professional image as a top training program, this video is a valuable tool for ERFPD to collect a wider range of applicants.
December 2006 - Dubai MetroCities, RTA, Dubai, United Arab Emirates
Designed, produced and art directed a video highlighting the innovation of transit oriented development opportunities in Dubai to be presented to the Sheik. This 6 minute full motion graphic video entailed many overtime hours and a strong focus on detail and quality. With very high client expectations, the video was produced under very tight circumstances, with very little data. The final result was a beautifully crafted video that displayed the future lifestyle of transit in Dubai and its surrounding areas.
-Bronze Telly Award - Recruitment category, ERFPD Video, 2008
-Bronze Telly Award - Use of Music category, Company 39 Demo Video, 2008
-Service Award – 10 years of Service with Parsons Brinckerhoff, 2008
-Self Promotion highlight, HOW Design Magazine, 2007
-Parsons Brinckerhoff Project of the Year for the Lower Manhattan Communication Plan, 2002.
-Professional Critics Choice Award for the Burns Marketing motion graphics video, 2001.
-The Communicator Award of Excellence for the Company 39 Demo Video, 2000.
-The Communicator Award of Excellence for interface design of the Interactive Tour of Portugal’s Rail System, 1999.
Advanced working knowledge of software applications that include but are not limited to: Adobe Illustrator, PhotoShop, AfterEffects, Premier, Encore, Contribute, InDesign, Microsoft Word, PowerPoint and Macromedia Director.
“Alicia has a remarkable ability to pull the emotion and feel out of a product description and turn it into a dead-on brand. She’s talented, professional and great to work with.” -Dan Zimmerman, Golden Way Studios, LLC
“Alicia has a fantastic creative vision coupled with a sharp sense for business. It is a pleasure working with her, as she makes it easy and fun to accomplish your design goals. Alicia is a great listener, a patient collaborator, and displays a tremendous work ethic. I am always impressed by her concepts and would recommend her to anyone!” -Katie White, Client Relationship Manager, InDevR, LLC
“Alicia has an exquisite intuitive ability to translate my vision into visual representation. I really enjoy working and collaborating with her on all of our illustrative designs.” -Kathy Rowlen, Founder and President, BluePhox, LLC
“We rely on Alicia of xSeedDesign for all of our graphic art and video needs.She has designed the brochures and graphical overlays for our instruments, produced our educational videos and given our website a much needed facelift.She provides a very high level of creativity and technical expertise and is a pleasure to work with – always sensitive to our practical considerations and budget limitations.” -John Birks, Founder 2B Technologies
“Alicia exceeded all of our expectations with her designs for our website, video, and graphics for the Global Ozone Project. She has a sharp eye for detail, and always presented creative ideas that were inspiring and beautiful. Alicia is very professional and helpful and has the creativity and experience to successfully complete the most challenging projects. The informational video and graphics she created for us never cease to impress even those with the most critical eye. We look forward to working with her again soon!” -Jessa Ellenburg, Outreach Coordinator GO3 Project